When Green Is Not Really Green: A Lecture on Greenwashing Captivates U3V Audience

17 Feb 2025

On 14 February 2025, the University of the Third Age that is a form of lifelong learning held a topical and stimulating lecture entitled ‘Marketing painted green or greenwashing as deceiving consumers’, led by Ing. Renata Čuhlová, Ph.D., BA (Hons).

The lecture introduced the audience to the phenomenon of greenwashing - i.e. spreading misleading or false claims about the environmental friendliness of products, services or entire companies. Participants learned what tricks marketing uses to create a ‘green impression’, why green claims are often just pleasant phrases, and how not to be deceived in everyday shopping.


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