On 14 February 2025, the University of the Third Age that is a form of lifelong learning held a topical and stimulating lecture entitled ‘Marketing painted green or greenwashing as deceiving consumers’, led by Ing. Renata Čuhlová, Ph.D., BA (Hons).
The lecture introduced the audience to the phenomenon of greenwashing - i.e. spreading misleading or false claims about the environmental friendliness of products, services or entire companies. Participants learned what tricks marketing uses to create a ‘green impression’, why green claims are often just pleasant phrases, and how not to be deceived in everyday shopping.
When we reach for a pack of chicken in the supermarket, we rarely know how the animal was actually raised. Was it crammed into a large industrial barn without natural light? Did it have access to outdoor space and the ability to express natural behaviours? Or did it grow so quickly that its weight caused its own bones to break?
Dr. Prateek Kalia from Department of Business Management, Faculty of Economics and Administration, Masaryk University, Brno spent two intensive weeks (11-24 May 2025) at Swansea University’s Bay Campus. He was hosted by Professor Denis Dennehy.
