Market research for Neovize Brno eye clinic
A team of students performed a market study for Neovize Brno Eye Clinic. The study was led by our former colleague Klára Kašparová as part of the Marketing Research course. The clinic was interested in the attitudes of a certain group of people toward some of their services. Neovize was satisfied with the study to such an extent that they requested a follow-up study in the next semester, this time also led by Renata Čuhlová as part of the Marketing Communications course. The goal of the study was to find ways to effectively connect with the target demographic, educate it about services offered and motivate it to immediate consumption. The study was yet again a complete success.
